Museo del Risparmio di Torino teaches economics through art with new VR room
The Museo del Risparmio, established in 2012 by Intesa Sanpaolo, has unveiled an interactive space named "Ammirare." This room employs virtual reality to illustrate economic concepts through ten renowned artworks. Guests can don Oculus VR headsets to engage with animated versions created by artists such as Benozzo Gozzoli, Peter Paul Rubens, and Édouard Manet. Subjects covered include the emergence of banks, financial crises, and taxation. Among the highlighted pieces are Rubens's 1606 portrait of Maria Serra Pallavicino and Hopper's 1942 Nighthawks. The exhibit also explores the art market, featuring Bonnard's 1924 Portrait of Ambroise Vollard with a Cat. Intesa Sanpaolo President Gian Maria Gros-Pietro noted the importance of an interdisciplinary approach. The museum is situated at Via San Francesco d'Assisi, 8A, Turin, and operates daily from 10 am to 7 pm, excluding Tuesdays.
Key facts
- Museo del Risparmio opened new interactive room 'Ammirare'
- Room uses Oculus VR headsets to animate ten artworks
- Artworks cover economic history from banking to NFTs
- Features works by Gozzoli, Rubens, Manet, Luce, Hopper, and others
- Includes portrait of dealer Ambroise Vollard by Bonnard
- Intesa Sanpaolo President Gian Maria Gros-Pietro commented
- Museum founded in 2012 as edutainment project
- Located in Turin at Via San Francesco d'Assisi, 8A
Entities
Artists
- Benozzo Gozzoli
- Peter Paul Rubens
- Édouard Manet
- Maximilien Luce
- Edward Hopper
- Ambrogio Lorenzetti
- Iacopo de' Barbari
- Joachim Beuckelaer
- Pieter Brueghel
- Marinus van Reymerswaele
- Pierre Bonnard
- Luca Pacioli
- Paul Cézanne
- Paul Gauguin
- Vincent van Gogh
- Henri Matisse
- Marc Chagall
- Ambroise Vollard
- Cosimo de' Medici
- Maria Serra Pallavicino
Institutions
- Museo del Risparmio
- Intesa Sanpaolo
- Gallerie d'Italia
- Palazzo Medici Riccardi
- Artribune
Locations
- Turin
- Italy
- Via San Francesco d'Assisi, 8A
- Paris
- Florence