Milwaukee Art Museum Unveils New Visual Identity for Lakefront Festival of Art's 60th Anniversary

The Milwaukee Art Museum has introduced a refreshed visual identity for the Lakefront Festival of Art as it celebrates its 60th anniversary. The festival, a summer event held at the museum's campus, will feature a redesigned sun character named Ray, inspired by a 1964 motif created by museum staffer Gene Felsch. The updated branding includes bold designs, a new stage, and expanded offerings. The event is scheduled for June 13–15, 2025, aiming to honor its legacy while enhancing the visitor experience with more art, music, food, and activities.