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Meta and Xreal Debut Competing Mixed-Reality Glasses Priced Near $1,300

digital · 2026-10-07

During the Meta Connect event in September, the company showcased its VR Glasses, which are available for $1,299 and garnered positive feedback for their video quality and comfort. Meanwhile, Xreal introduced its mixed-reality smart glasses, the Xreal Aura, set to launch this year at a price of $1,279. Preorders are exclusively for those with paid reservations, with general availability expected soon. The Aura boasts 12 GB of RAM and 256 GB of storage, with shipments to the US, Canada, Japan, and South Korea, expanding to more regions by 2027. Both devices necessitate a wired compute puck. Meta's glasses utilize Quest services on a 5K micro-OLED screen, while the Aura is noted for superior real-world passthrough. Additionally, Snap's Specs will be priced at $2,195 and are scheduled for release later this year.

Key facts

  • Meta's VR Glasses cost $1,299 and were demoed at Meta Connect in September.
  • Xreal Aura starts at $1,279, $20 less than Meta's glasses.
  • Xreal Aura is built on Google's Android XR platform and launches this year.
  • Preorders for Xreal Aura are limited to paid reservation holders, with general preorders opening in the coming weeks.
  • The base Xreal Aura model has 12 GB RAM and 256 GB storage.
  • Xreal Aura will ship in the US, Canada, Japan, and South Korea, with more regions in 2027.
  • Meta VR Glasses feature a 5K micro-OLED screen and precise hand tracking.
  • Snap's competing Specs cost $2,195 and ship later this year.

Entities

Institutions

  • Meta
  • Xreal
  • Google
  • Apple
  • Snap

Locations

  • United States
  • Canada
  • Japan
  • South Korea

Sources