Merci-Michel and Miu Miu Launch Interactive Web Experience for Arcadie & Wander Bags

Marco Trevisani's Merci-Michel collaborated with Miu Miu to unveil the Arcadie & Wander bag collection through an engaging online platform set within a Haussmannian apartment in Paris. The site showcases a gradual camera movement accompanied by a voiceover, inviting users to navigate through various rooms and compile phrases into a notebook that constitutes an aesthetic manifesto. The design harmonizes the brand's narrative with product elements, echoing Miu Miu's storytelling heritage. Key challenges included recreating rooms and producing visual content while adhering to the artistic vision. A stringent timeline necessitated the use of technical shortcuts for realism. Navigation is organized into three tiers: the notebook, the rooms, and the exterior, enriching the narrative and ensuring a seamless experience.