Meg Casebolt Returns to The Art Biz to Explain AI Discoverability for Artists

In episode 281 of The Art Biz, SEO strategist Meg Casebolt returns to discuss how artists can be found in AI-powered search, a field she calls AI discoverability. Casebolt previously appeared on the podcast in early 2025, and the landscape has shifted significantly since then. She notes that AI summaries now appear at the top of roughly 70-80% of Google results pages, pulling sentences from multiple sources before users click. ChatGPT, Perplexity, and Gemini also answer queries, sometimes without links, meaning decisions are increasingly made on the search page rather than on an artist's website. Casebolt frames the challenge as legibility across three levels: the artist, the body of work, and individual images. She recommends artists search their name plus 'artist' on Google and ask AI tools who they are, then align language across their website, social bios, and directory listings. A quick win is adding a short bio in the website footer with name, location, art type, and start date. Portfolio and series pages need descriptive text, and individual artworks benefit from clear file names, alt text, and full captions. Casebolt stresses clarity, consistency, and repetition over keyword stuffing, and warns against cutesy taglines. She uses Jessica Falcone's website as an example. The episode includes quotes from Casebolt and host Alyson Stanfield, plus links to Casebolt's AI article library and Falcone's art.