Mat Voyce's Kinetic Branding for NFL Super Bowl Sunday
Mat Voyce, a designer from the UK, has developed a dynamic branding visual identity for Super Bowl Sunday, featuring animated typography that stretches, squashes, and bounces to embody the excitement of game day. The design employs stark weight contrasts and fluid path changes, turning football-related phrases into cohesive graphic loops. Vivid team colors stand out against dark backgrounds, grounding the motion in sports culture. Geometric vector shapes align into neat grids before bursting into secondary bounce frames, ensuring visual hierarchy even at rapid speeds. Voyce expertly combines digital accuracy with a handcrafted rhythm, utilizing controlled frame rates and intentional easing curves to maintain visual tension. This project is available for viewing on Behance.
Key facts
- Mat Voyce is a UK-based designer.
- The project is for NFL Super Bowl Sunday.
- The visual identity uses kinetic typography with animated letterforms.
- Typography stretches, squashes, and bounces with elastic timing.
- Bright team colors are used against deep backgrounds.
- The system relies on extreme weight contrasts and fluid path deformations.
- Vector shapes lock into geometric grids before exploding into bounce frames.
- The animation loops use controlled frame rates and easing curves.
Entities
Artists
- Mat Voyce
Institutions
- NFL
- Behance
Locations
- UK