Massimo Banzi's SuperModerno Aims to Demystify Technology
Massimo Banzi, the co-creator of Arduino, has introduced SuperModerno, a media enterprise that explores the societal effects of technology. The company is active on platforms such as Instagram, TikTok, and YouTube, where it highlights underappreciated innovators like Sophie Wilson, who co-designed the ARM processor, while also providing truthful accounts of corporate histories to challenge glorified tech narratives. SuperModerno delivers actionable content, featuring blueprints for tech initiatives. Banzi's mission is to simplify technology and inspire individuals to create alternatives, focusing on unsung heroes, authentic histories, and useful resources. The company collaborates with brands like Qualcomm for sponsored content and champions impactful role models, urging critical thought and civic involvement, with the Volt party as a reference.
Key facts
- Massimo Banzi, co-inventor of Arduino, launched SuperModerno, a multi-channel media company.
- SuperModerno is active on Instagram, TikTok, and YouTube.
- The platform focuses on the social impact of technologies and avoids jargon.
- It profiles overlooked figures like Sophie Wilson, co-designer of the ARM processor.
- SuperModerno presents honest company histories, including Apple and Olivetti.
- It offers practical 'how it's actually made' content and publishes blueprints.
- Qualcomm, which owns Arduino, is a partner for paid educational content.
- Banzi criticizes tech narratives focused on wealth and advocates for impact-based role models.
- He highlights forgotten European tech stories like the French Minitel.
- Banzi calls for critical thinking and political engagement with technology.
Entities
Artists
- Massimo Banzi
- Sophie Wilson
- Steve Jobs
- Adriano Olivetti
Institutions
- Arduino
- SuperModerno
- Qualcomm
- Apple
- Olivetti
- Volt
- DesignWanted
- DesignAtLarge
- NABA Milan
- Compasso d'Oro Award
Locations
- Mountain View
- California
- France
- Europe
- United States
- United Kingdom