Marcel Agency Uses AI-Generated Content in Visa Campaign to Combat Social Media Scams

The Paris-based advertising agency Marcel created a campaign for Visa called The Feathered Lamb to address online fraud. The initiative involved using an anonymous account named Petit Pamplemousse to post AI-created images and videos designed to mimic real content, highlighting how difficult it is to identify deceptive advertisements on social platforms. This approach aims to raise awareness about the prevalence of scams originating from fabricated ads.