Madrid Regional Government Sponsors Young Designers Platform at Fashion Week
The Community of Madrid has become the official sponsor of EGO, a platform for emerging designers within the Mercedes-Benz Fashion Week Madrid. This strategic agreement coincides with EGO's 20th anniversary and aims to strengthen institutional support for the fashion event, which runs from March 17 to 22 at IFEMA MADRID. The regional government seeks to position Madrid as an international destination for creative and cultural tourism through fashion, attracting visitors and generating opportunities for the local sector. EGO will conclude the fashion week on March 22 at Pavilion 14.1, featuring ten emerging designers presenting innovative collections.
Key facts
- The Community of Madrid is now the official sponsor of the EGO platform.
- EGO is part of Mercedes-Benz Fashion Week Madrid, running March 17-22 at IFEMA MADRID.
- This sponsorship marks EGO's 20th anniversary of promoting emerging Spanish design talent.
- The regional government aims to boost Madrid's profile as a creative tourism destination.
- Ten emerging designers will present collections at EGO's closing event on March 22.
Entities
Institutions
- Community of Madrid
- Mercedes-Benz Fashion Week Madrid
- EGO
- IFEMA MADRID
Locations
- Madrid