London Start-up Unit1 Studio Plans Digital Avatars of Deceased Musicians

Unit1 Studio, a London-based start-up, aims to build digital avatars of musicians who have died or are too old to perform live, with the longer-term ambition of sending these avatars on tour. The company's stated goal is to recreate concerts featuring departed idols through digital likenesses. No timeline, funding details, or specific artists have been disclosed. The venture places Unit1 Studio within a growing field of companies using digital reconstruction to stage performances by artists no longer able to appear in person.