LOFI THREADS Rebranding by Anna Merkulova: Nostalgic Streetwear Meets High-End App Interface

Designer Anna Merkulova has rebranded LOFI THREADS, a streetwear label, with a new app interface design that balances nostalgia and modernity. The project, featured on Behance, transforms the brand's raw, unpolished streetwear textures into a refined, high-end aesthetic while preserving its quiet rebellion. Merkulova integrates handwritten elements, organic illustrations, textured post-it notes, sketches, and cartoon-style drawings against a structured layout with clean typography. The design retains the 2021 nostalgic roots through tactile details and modern spacing, moving from raw grit to a sophisticated identity. The tension between lofi hip-hop warmth and polished structure defines the updated brand system.