Leiria Film Fest 2025 Unveils Inclusive Visual Identity by Designer Paulo Graça

The 12th Leiria Film Festival, scheduled for May 19-25, 2025, introduced a refreshed visual identity designed by Paulo Graça, also known as Senhor Paulinho. His approach employs an illustrative, hand-drawn aesthetic with simple shapes and lines, evoking both children's art and classic film textures. This design aims to be versatile across print and digital platforms, fostering emotional engagement and making the festival accessible to all ages. The branding supports the event's diverse programming, including competitive screenings and children's activities. The strategy seeks to celebrate cinema's unifying power and strengthen the festival's community connections.