ARTFEED — Contemporary Art Intelligence

La Linea: The 1970s Italian Animation Series Created with a Single Unbroken Line

digital · 2026-04-16

La Linea, known as Mr. Line, is an animated series by Osvaldo Cavandoli that first aired in 1971 and continued for 15 years, resulting in 90 episodes. Initially created as promotional content for an Italian cookware brand, it quickly garnered its own fanbase. The protagonist, voiced by Carlo Bonomi, engaged in playful nonsense using the Lombard dialect, while Cavandoli animated him with a continuous white grease pencil line. Renowned for its simple visuals and risqué humor, each episode spans two to three minutes, featuring Mr. Line tackling various challenges and often seeking assistance from his animator. Many episodes can be found on YouTube, highlighting the cultural significance of minimalist animation and Cavandoli's creative character design.

Key facts

  • La Linea (Mr. Line) animated series began in 1971
  • Created by animator Osvaldo Cavandoli
  • 90 episodes produced over 15 years
  • Character drawn with single unbroken white grease pencil line
  • Originally created as promotion for Italian cookware company
  • Voice work by Carlo Bonomi using improvised gibberish with Lombard dialect
  • Episodes typically 2-3 minutes long
  • Available for viewing on YouTube

Entities

Artists

  • Osvaldo Cavandoli
  • Carlo Bonomi
  • Paul Rand
  • Ayun Halliday

Institutions

  • Open Culture
  • YouTube
  • ABC
  • IBM
  • UPS

Locations

  • Italy
  • NYC
  • United States

Sources