Kiehl's Donates $150K to Ali Forney Center at LadyLand Pride Party
At LadyLand festival on Saturday night, Kiehl's transformed a VIP deck into a salon for its LGBTQIA+ initiative Open Doors, hosting artists and advocates before Kim Petras's headlining set. The brand announced a $150,000 gift to the Ali Forney Center, supporting its work for LGBTQIA+ youth. Guests included Ladyfag, Bobbi Salvör Menuez, Michelle Violy Harper, Elliot Page, Adam Lambert, and many others. The evening also celebrated Kiehl's 2026 Love Is Natural campaign. Attendees received curated post-Pride recharge bags with Kiehl's products and artist-designed T-shirts.
Key facts
- LadyLand festival took place on Saturday night at Under the K Bridge Park in New York.
- Kiehl's donated $150,000 to the Ali Forney Center.
- The event was part of Kiehl's Open Doors LGBTQIA+ initiative.
- Kim Petras performed a headlining set.
- Hosts included Ladyfag, Bobbi Salvör Menuez, and Michelle Violy Harper.
- Notable guests: Elliot Page, Adam Lambert, Star Amerasu, Gabriella Karefa-Johnson, and others.
- The evening honored Kiehl's 2026 Love Is Natural campaign.
- Guests received post-Pride recharge bags with Kiehl's products and artist-designed T-shirts.
Entities
Artists
- Bobbi Salvör Menuez
- Ladyfag
- Michelle Violy Harper
- Kim Petras
- Elliot Page
- Adam Lambert
- Star Amerasu
- Gabriella Karefa-Johnson
- Ella Snyder
- Gia Love
- Jackie Shuyatan
- Quinn Whitney Wilson
- Zoe Gustavia Anna Whalen
- Miss Claire Sullivan
- Zaldy
- Cruz Valdez
- Richie Shazam
- Peyton Dix
- Emil Weinstein
- Michael Cuby
- K8 Hardy
- Buffy Sierra
- Eliel Cruz
- Andy Baraghani
- West Dakota
- mthrrrtsa
- Cherry Jaymes
- Alex Roque
- John Reed
- Guillaume Monsel
- Meredith Marks
- Peppermint
- Julia Shiplett
- Lio Mehiel
- Matthew Mazur
- Tama Gucci
Institutions
- LadyLand
- Kiehl's
- Ali Forney Center
- Soak Studios
- CULTURED
Locations
- New York
- Under the K Bridge Park
- United States