Kakao's Kanana AI Brand Gets Visual Identity Refresh
Kanana, Kakao's integrated AI brand, has undergone a visual identity update as the company transitions into an AI platform. This initiative aimed to enhance brand recognition and foster trust by refining its visual identity. Key visual components, such as the logo system, color palette, and graphics, were reorganized to establish a cohesive design across various services and interactions. The refresh's visual concept, named "Surrounding Context," draws inspiration from a tailored AI experience that adapts to individual daily contexts. This idea was developed into a scalable graphic system to effectively convey Kanana's brand identity and AI experience. The project is showcased on Behance under "Kanana Brand Identity Refresh."
Key facts
- Kanana is Kakao's integrated AI brand.
- The project was a brand identity refresh for Kanana.
- The refresh aimed to strengthen brand recognition and trust.
- Core visual assets reorganized include the logo system, color palette, and graphics.
- The goal was consistent design across services and touchpoints.
- The visual concept is called "Surrounding Context."
- The concept was inspired by a personalized AI experience responding to each person's everyday context.
- The concept was translated into a scalable graphic system.
Entities
Institutions
- Kakao
- Kanana
- Behance