Joseph Clark Keeps AI Out of Oh Studio as Viral Protest Film 'We Are Better Than This' Gains Traction
Joseph Clark, previously known as Joe Bichard, is the animation director at Oh Studio, a London-based animation firm he established, and he firmly opposes the use of AI in his creative process. This summer, he collaborated with children's authors and Chris Haughton to direct the impactful campaign film We Are Better Than This, which condemns the exploitation of creators by Big Tech. Clark has an impressive portfolio, including the acclaimed MARS! (2010) and A Self Compassion Exercise, which boasts 2.5 million views on YouTube. The film We Are Better Than This originated from a trailer for Haughton's book and has gained over one million views on Instagram. Clark champions authentic artistry, emphasizing the importance of human craftsmanship in Oh Studio's remote operations.
Key facts
- Joseph Clark, formerly known as Joe Bichard, runs Oh Studio in London and keeps AI out of its workflow
- We Are Better Than This was directed by Clark this summer with illustrator Chris Haughton, children's authors and artists, and Miriam Margolyes on voiceover
- The film protests Big Tech scraping creators' work and went viral
- MARS! won a Royal Television Society Award in 2010
- A Self Compassion Exercise, scripted by Alain de Botton, has 2.5 million YouTube views
- The History of Information trailer, made with Chris Haughton, passed one million Instagram views
- Clark freelanced for Nexas, Animade, Studio AKA and Golden Wolf before founding Oh Studio
- Clark launched SELAPD, the South East London Animation People Drinks, held every other month
Entities
Artists
- Joseph Clark
- Joe Bichard
- Chris Haughton
- Miriam Margolyes
- Alain de Botton
- Hannah Lau-Walker
- Dan Chester
- Knife
- Skillbard
- Tin Sounds
Institutions
- Oh Studio
- MARS!
- Royal Television Society
- YouTube
- Nexas
- Animade
- Studio AKA
- Golden Wolf
- SELAPD
- South East London Animation People Drinks
- IKEA
- Canva
- Adobe
- Big Tech
Locations
- London
- United Kingdom
- South East London