Instagram Adds Tagged Posts to Profile Grid, Expanding Creator Customization

Instagram head Adam Mosseri announced a new feature that lets users add any photo or video they are tagged in directly to their profile grid. The tool is accessed by going to the profile, opening the tagged tab, long-pressing a post, and selecting the option to add it to the grid; the same action can be performed from DMs, where tag notifications appear. Mosseri framed the update as a way to display work without republishing content or using the invite collaborators option, and TechCrunch noted its potential for brand campaigns involving multiple creators who want to highlight individual contributions. The launch follows other recent creator-focused updates: in June, PetaPixel reported that Instagram enabled grid rearrangement, a highly requested feature for more aesthetic profile layouts. Instagram also now allows users to replace audio on a post or carousel without deleting it, after first introducing music on posts in November 2022. Previously, changing a music choice meant deleting the post and losing all likes and comments; now users can tap the three dots, select edit, and swap the audio, and posts that originally had no music can gain a song. PetaPixel articles may include affiliate links, and the publication may earn a commission from purchases made through them.