How&How Studio Creates New Brand Identity for Trellis Healthcare Platform

On November 6, 2025, the design studio How&How unveiled a comprehensive rebranding for Trellis, a digital platform focused on generational healthcare management. The London- and Los Angeles-based agency developed a visual identity and interface system specifically designed to address the needs of mothers who often manage family medical information. The project centers on creating clarity in healthcare documentation, which frequently involves scattered records across different systems. The new brand features a modular grid structure that can adapt to various content types, reflecting the changing nature of family life. Visual elements include soft-toned photography depicting real family experiences and a fingerprint motif that appears throughout the design, including in the logo where it forms a subtle 'T' shape. The communication style draws inspiration from midwifery, combining directness with empathy. The platform aims to serve as both a medical record repository and a personal archive for health history. This initiative represents an effort to make healthcare technology more accessible and organized for current and future generations.