High Tide's 60s-Inspired Visual Identity by Unlearn Studio

Unlearn Studio, a creative practice in London, UK, developed the visual identity for High Tide, a new cannabis-infused drinks brand. The branding draws inspiration from the 1960s, updated for the 2020s with strong typography and a calm, positive color palette influenced by the brand's flavor range. High Tide's products combine all-natural ingredients with a blend of CBD and THC, offering an alternative to smoking cannabis. The logotype uses the Ouroboros typeface by Velvetyne, appearing on all packaging and marketing materials. Secondary fonts Azo Pro and Mabry Pro, along with iconography, create dynamic layouts for digital platforms like the website and social media. Founded by two friends seeking to avoid the negative effects of smoking, the brand emphasizes a stylish and effective identity to enhance consumer experience.