Gallery Climate Coalition's '10% Of' Initiative Returns to Frieze London with 13 Galleries
At Frieze London, the Gallery Climate Coalition (GCC) has revived its '10% Of' fundraising campaign, with 13 galleries, such as Hauser & Wirth and Victoria Miro, pledging to donate 10% of sales from select artworks. The first edition of this initiative generated £33,000. Furthermore, pieces by artists Igshaan Adams and Patricia Leite will be auctioned at Christie's, with the funds split between GCC and ClientEarth. GCC director Heath Lowndes observed a drop in participation, as the number of galleries has decreased by half, including Gagosian and Sprüth Magers. Currently, only 16 out of more than 400 member galleries are actively involved. GCC's 2022 Stocktake Report indicated that 79% of initial members cut their carbon footprints by over 25%. A sustainability-driven art sector has been developing since 2020, highlighted by the launch of Murmur in 2024.
Key facts
- The Gallery Climate Coalition's '10% Of' initiative returns to Frieze London for a second year.
- 13 galleries are participating, pledging to donate a tenth of proceeds from a nominated work.
- Participating galleries include Hauser & Wirth, Victoria Miro, Thomas Dane Gallery, and Kate MacGarry.
- The inaugural edition raised £33,000.
- Works by Igshaan Adams and Patricia Leite will be sold at Christie's, with proceeds shared between GCC and ClientEarth.
- Only 16 of GCC's 400+ member galleries are listed as active members.
- The number of galleries in '10% Of' has almost halved; Gagosian and Sprüth Magers dropped off.
- GCC's first Stocktake Report found that 79% of early members reduced their carbon footprints by over 25%.
- GCC was founded in 2020.
- Murmur was established in 2024 and provided seed funding for Climate Action Services International.
Entities
Artists
- Igshaan Adams
- Patricia Leite
- Heath Lowndes
- Ian Davenport
- Hurvin Anderson
- Zadie Xa
- Catherine Goodman
- Cy Twombly
- Mandy El-Sayegh
- Martha Tuttle
- May Cockcroft
- Nour Malas
- Romuald Hazoumè
Institutions
- Gallery Climate Coalition
- Frieze London
- Hauser & Wirth
- Victoria Miro
- Thomas Dane Gallery
- Kate MacGarry
- Christie's
- ClientEarth
- Gagosian
- Sprüth Magers
- Murmur
- Climate Action Services International
- Thaddaeus Ropac
- Waddington Custot
- Hollybush Gardens
- October Gallery
- Frieze Masters
- Artists for Climate Action
Locations
- London
- United Kingdom