Fuorisalone 2026 in Milan Embraces 'Be the Project' Theme for Experimental Design

During Milan Design Week from April 20-26, 2026, the Fuorisalone event will present a program centered on the theme 'Be the Project.' This initiative shifts focus from final outcomes to the creative process itself, highlighting experimentation, error, and transformation as essential elements of contemporary design. The event transforms urban Milan into an experimental space where designers, architects, and institutions converge. It explores intersections between physical and digital realms, including artificial intelligence as a creative dialogue partner. Paolo Casati of Studiolabo describes design as a practice built from attempts and relationships, positioning Milan as a platform for ethical and collective creative experiences.