Fresha App Branding System Designed by The Woork Co for Beauty Service Platform

On October 30, 2021, The Woork Co unveiled a branding and design system for Fresha, a mobile application that facilitates bookings for local spa and salon services. The design challenge involved creating a beauty-related brand that could function as a white-label solution for merchants while appealing primarily to a female audience without excluding potential male users. The name 'Fresha' derives from 'Fresh,' evoking the sense of well-being following beauty treatments. The visual identity centers on a trigram symbol, which in Asian cultures represents wellness and energy and also resembles a digital hamburger menu, symbolizing a container of options. The color palette features a high proportion of white, navy blue serving as black, and two accent colors for brand recognition. The system incorporates three geometric shapes from the logo arranged in a 3x3 grid aligned with triangle vertices, along with a pictogram style for communications and app use. Animation work was credited to Maaaambo.