FASO Introduces Art Alerts: Automated Email Marketing for Artists
FASO, a platform dedicated to artists, has introduced 'Art Alerts,' a feature for marketing automation that notifies collectors via email whenever new artwork is uploaded by artists. It also offers a 'Promote Mode' that showcases older works every two weeks if no new pieces are added. Artists can easily alert their entire email newsletter audience, minimizing the need for manual newsletter creation. The system gathers collector emails through a 'Get New Art Alerts' link on artists' websites and various sign-up options on FASO. Collectors can engage by providing 'Likes' and 'Sales Leads,' with artists receiving daily updates. Clint Watson, the founder of FASO, emphasizes the value of email ownership and ROI. This feature is accessible to all members with a 30-day free trial.
Key facts
- FASO has introduced Art Alerts, an automated email marketing feature for artists.
- Art Alerts automatically notify collectors when artists upload new artwork.
- Promote Mode selects older pieces to promote every fourteen days if no new art is uploaded.
- Artists can send Art Alerts to their entire existing email newsletter list.
- Collector email addresses are captured via a 'Get New Art Alerts' link in the footer of FASO websites.
- Art Alerts sign-up options are also available in FASO Exhibition and the Daily Art Stream.
- Collectors can provide feedback through 'Likes' and 'Sales Leads,' with daily reports sent to artists.
- FASO founder Clint Watson emphasizes email's high ROI and controllability compared to social media.
- The feature is designed to solve the 'Making/Marketing Pendulum' problem, where artists struggle to balance creating and marketing.
- FASO offers a 30-day free trial with no credit card required.
Entities
Artists
- Jeremy Lipking
- Michael Blessing
- Poppy Balser
- Clint Eastwood
- Frida
- Diane Minuti
- Kenneth Young
- Clint Watson
- Pauline Roche
Institutions
- FASO
- FASO Artist Websites
- FASO Exhibition
- Daily Art Stream
- Mailchimp
- Kit
- ConstantContact
- FASO (FineArtStudioOnline)
- BoldBrush Contest
- Amazon
- Constant Contact