ARTFEED — Contemporary Art Intelligence

Fashion's Growing Influence at London's Frieze Art Fair

festival-fair · 2026-03-14

The Frieze art fair in London has seen increasing integration of fashion elements over the past ten years. At the event's opening, Belma Gaudio, founder of fashion boutique Koibird and an art collector, emphasized the experimental approach to fashion at art fairs, advocating for bold choices over conventional styles. Gaudio's own attire and accessories illustrated this blending of artistic mediums. The fair highlights the ongoing convergence between fashion and contemporary art.

Key facts

  • Frieze art fair is held in London
  • Fashion's presence at the fair has expanded over the last decade
  • Belma Gaudio is a fashion boutique founder and art collector
  • Gaudio promotes bold, experimental fashion at art events

Entities

Institutions

  • Frieze art fair
  • Koibird

Locations

  • London

Sources