Fable&Co Designs New Brand Identity for German Energy Company Tion

On November 22, 2022, design agency Fable&Co unveiled a rebranding for Tion, previously known as Pacifico Renewables. The German independent power producer, which ranks as the country's second largest in its category, initiated this strategic shift to broaden its focus beyond solar and wind projects. The company now aims to position itself as a comprehensive energy transition firm, targeting diverse global opportunities as electricity systems worldwide move toward decarbonization. The new brand name 'Tion' was selected to reflect ambitions related to transition, acceleration, and motion. The visual identity incorporates elements suggesting progress and innovation, while the website integrates regulatory compliance features with engaging user experience elements.