EQL Concept Store Launches Redesigned Digital Interface for Millennial Shoppers
Design firm Plus X has developed a new user interface and experience for EQL, a concept store operated by Handsome in South Korea. The project aims to improve the platform's usability for millennial consumers by incorporating user feedback and focusing on three design principles inspired by the equals sign symbol. The store features a curated selection of Handsome's brands, popular social media items, and emerging designer collections. This initiative seeks to create a distinctive shopping environment that blends content and products uniquely available through EQL.
Key facts
- Plus X designed the UI/UX renewal for EQL concept store
- EQL is operated by fashion company Handsome in South Korea
- The redesign targets millennial consumers with enhanced digital experience
- Design principles are based on maintaining brand identity, adding features, and reducing clutter
- The store offers Handsome brands, social media favorites, and emerging designers
Entities
Institutions
- Plus X
- Handsome
- EQL
Locations
- South Korea