Doodles Toy Factory: From Digital Art to Custom Vinyl Toys
On August 19, 2026, Doodles Toy Factory was introduced, enabling users to craft customized vinyl toys based on their photographs, sketches, or concepts for a price of $129 each. This initiative represents the latest advancement of Doodles, which originated in October 2021 with a collection of 10,000 NFTs created by Canadian artist Scott Martin (Burnt Toast). Doodles has since branched out into animation, music, lifestyle merchandise, and partnerships with companies like Adidas and McDonald's. The Toy Factory employs Doodles AI, which was launched in March 2026 and operates on the proprietary Prism 1.0 model, ensuring that no external artist images are incorporated. Each toy embodies the distinctive Doodles style, transforming creative ideas into tangible forms and countering the trend of digital collectibles.
Key facts
- Doodles Toy Factory is a platform that turns images or descriptions into custom vinyl toys.
- The platform went online on August 19, 2026.
- Each toy costs $129 at launch.
- Doodles originated as an NFT collection of 10,000 items in October 2021.
- Scott Martin, aka Burnt Toast, is the illustrator and co-founder behind Doodles' visual identity.
- Doodles AI, launched in March 2026, uses the proprietary model Prism 1.0.
- Prism 1.0 was trained exclusively on Doodles' own illustrations and visual language.
- Doodles has collaborated with brands like Adidas, McDonald's, and G-SHOCK.
Entities
Artists
- Scott Martin
- Burnt Toast
Institutions
- Doodles
- Doodles Toy Factory
- Doodles AI
- Adidas
- McDonald's
- G-SHOCK