Digital Visualization Transforms Perception of Designed Objects

Digital visualization, particularly 3D animation, is reshaping how designed objects are presented and experienced, moving beyond traditional prototypes and technical drawings. This technology allows objects to exist in software before physical production, enabling detailed visualizations like exploded views and cinematic clips. It has evolved from technical illustration to focus on aesthetic character, influencing design communication and intersecting with digital art trends. The furniture and interiors sector has adopted this approach early, borrowing from architectural visualization. This shift raises questions about the image as a primary event in design, altering the design process and our relationship to objects.