DeviantArt Reports $23M in Creator Sales for 2025
DeviantArt, founded 25 years ago, now hosts over 108 million members. In 2025, its community generated over $23 million in sales, exceeding the previous five years combined. The platform offers a full monetization ecosystem including Shop, Studio, Discounts, and Analytics, without third-party ads. Chief Revenue Officer Liat Karpel Gurwicz emphasizes that DeviantArt provides tools for artists to publish, grow audiences, and earn, while collectors can discover and support creators directly.
Key facts
- DeviantArt has over 108 million members.
- The platform was founded 25 years ago.
- In 2025, creator sales exceeded $23 million.
- Sales in 2025 surpassed the previous five years combined.
- DeviantArt offers tools like Shop, Studio, Discounts, and Analytics.
- The platform does not allow third-party advertisements.
- Liat Karpel Gurwicz is Chief Revenue Officer.
- DeviantArt focuses on promoting its creators and earning only when artists succeed.
Entities
Institutions
- DeviantArt
- Colossal