Designers Create Brand Identity for Vostok Blockchain Platform

Designers Dima Bertoluchi and Elena Saharova have developed a branding and user experience project for Vostok, a universal blockchain solution intended for scalable digital infrastructure. The platform was created upon request for utilization by major corporations and governmental bodies. The central concept for the Vostok brand identity features a compass arrow oriented eastward, symbolizing direction and progress. This visual element aims to convey attributes such as velocity, resolve, strength, and movement. The company's mission involves transforming blockchain infrastructure at a national level, with its brand identity designed to mirror these ambitious goals. A color scheme inspired by national flag hues was implemented, though modified to establish a distinctive palette for the brand. Bertoluchi handled branding and illustrations, while Saharova was responsible for web design and animation. Additional project details can be found on the official Vostok website.