Designers and Editors Debate What Makes a Magazine Cover Endure at London Design Festival

A one-day gathering at the upcoming London design festival will unite editors, publishers, designers, historians, and scholars to explore the evolving significance of magazines over the years. Steve Watson, the founder of the subscription service Stack, is among the speakers and contends that the standards for evaluating a magazine's success need to be rethought. He believes that comparing current publications to those from the 1960s is flawed, as many individuals then did not have access to color televisions. While print magazines may not be the quickest or most economical means to reach large audiences, they excel in fostering deep reader engagement, allowing for reflection and a fresh perspective. The conversation will include iconic, provocative, and captivating covers, showcasing everything from a classic image of Lana Del Rey to an unconventional guide to the 2014 World Cup in Brazil. Watson’s insights will guide the session, challenging negative views on print's future and emphasizing its strengths.