ARTFEED — Contemporary Art Intelligence

Designer Rolf Jensen Unveils Brand Identity for Digital Security Startup Sonikpass

digital · 2026-03-30

Design director Rolf Jensen, based in New York, presented a brand identity and web design project for Sonikpass, a startup located in San Francisco. The work, shared on Jensen's Behance profile, was developed in early 2018. Sonikpass focuses on creating a secure digital representation of individuals for various online transactions, such as accessing protected systems or unlocking smart home devices. The branding incorporates a visual concept termed 'redacted identity,' which highlights the product's central message and utilizes WebGL technology. Jensen, an independent professional, has a broad portfolio that includes projects for major companies like Disney, Sony, and Adobe. Additional details about his work can be found on his personal website.

Key facts

  • Rolf Jensen is an independent design director from New York
  • He created brand identity and web design for Sonikpass
  • Sonikpass is a San Francisco-based startup
  • The project was completed in early 2018
  • Sonikpass develops secure digital identities for transactions
  • The branding features a 'redacted identity' concept
  • WebGL technology is used in the design
  • Jensen has worked with companies including Disney, Sony, and Adobe

Entities

Artists

  • Rolf Jensen

Institutions

  • Sonikpass
  • Disney
  • Sony
  • Adobe

Locations

  • New York
  • San Francisco

Sources