Designer Daria Lym Creates Branding and Web Design for New York Hair Stylist JULI JU

Designer Daria Lym has completed a branding and web design project for JULI JU, a hair stylist operating in New York. The initiative aimed to establish a subtle and contemporary visual identity that reflects the client's professional sophistication. Lym developed a color scheme based on beige and black hues to convey elegance and simplicity, aligning with the client's request for a discreet yet modern aesthetic. Two logo variations were produced to ensure adaptability across different applications, both embodying a minimalist and stylish approach. The branding extends to various materials, all consistent with the chosen palette, to achieve a unified and refined appearance. Typography and layout choices further emphasize the brand's modern and understated character. The accompanying website features a clean, functional interface designed for ease of use, allowing visitors to access services and information smoothly. This project demonstrates how strategic design can craft a distinctive and elegant brand presence in the competitive New York hair styling market.