Data Collection and Analysis for Cultural Tourism: G2A Consulting and Orange's Flux Vision

G2A Consulting uses Orange's Flux Vision tool to predict visitor peaks for festivals, concerts, and exhibitions weeks in advance by cross-referencing booking data and mobile phone signals. This replaces traditional post-event surveys with real-time data from accommodation systems and mobile networks. The system aggregates data from hotels, campsites, and platforms like Airbnb to estimate occupancy rates and refine pricing policies for cultural events. For day-trippers, Flux Vision anonymizes mobile signals to track visitor origins and movements. Costs for tourism offices range from €10,000 to €25,000 annually for dashboards, plus €3,000 to €8,000 per major event for mobile-based impact studies. Denis Maurer, president of G2A, notes that projections can be cross-referenced with merchant payment data to calculate economic losses from event cancellations.