Build in Amsterdam Launches Vitra Gift Finder with Fluid Interactive Grid
Build in Amsterdam has introduced the Vitra Gift Finder, an engaging tool that presents Vitra's accessories arranged in a circular grid against a white backdrop. Featured items include the Eames House Bird, cork stools, plywood elephants, and Panton chairs, all marked for user interaction. Interest tags such as "Bookworm" and "Art lover" are grouped alongside the products, complemented by a rainbow arc for color categorization. Users can manipulate product placement and animations, with real-time testing capabilities. The product display page allows for swiping through tags and saving favorites. This design maintains uniformity on both desktop and mobile platforms, featuring a scalable framework for actual traffic. A comprehensive case study can be accessed from Build in Amsterdam.
Key facts
- Build in Amsterdam designed the Vitra Gift Finder.
- The tool features a fluid, interactive grid of Vitra accessories.
- Products include the Eames House Bird, cork stools, plywood elephants, and Panton chairs.
- Interest tags such as "Bookworm," "Couch potato," and "Art lover" help filter gifts.
- A rainbow arc allows sorting the collection by colour.
- A smart GUI let the client and design team test the grid in real time.
- The product display page allows swiping through tags, swapping products, and viewing more images.
- A wishlist feature enables bookmarking, sharing, and returning to favourites.
- The design adapts from a circular grid on desktop to a single scrolling column on mobile.
- The architecture is headless and scalable for real-world traffic.
Entities
Institutions
- Build in Amsterdam
- Vitra
Locations
- Amsterdam
- Netherlands