Buff Motion Studio Unveils 2023 Visual Identity Refresh Emphasizing Movement and Sustainability

Buff Motion, a design and motion studio, has introduced a comprehensive brand refresh for 2023. The redesign centers on movement as its core concept, incorporating visual elements called 'squiggles' that represent motion paths in animation. The studio's updated logo reflects this kinetic theme. Color choices have shifted toward a minimalist palette featuring warm neutrals with accents of green, orange, and yellow. These colors were selected for their energy efficiency on digital displays, particularly OLED screens, with the website using a dark grey background to reduce power consumption. New typefaces have been added to appeal to both corporate and creative audiences. Chloe Flexman, Co-Founder and Studio Director, stated that the rebrand represents a decade of growth and self-discovery for the studio, aiming to reveal its authentic identity and make a lasting impact. The refresh coincides with Buff Motion's tenth anniversary, marking a significant evolution in its visual presentation and strategic positioning.