BTS Concert on Netflix Attracts 18.4 Million Viewers, Contrasting with Lower In-Person Attendance

A BTS concert, streamed on Netflix, drew 18.4 million viewers, highlighting its digital success. The event took place in Gwanghwamun, Seoul, in March 2026. In contrast to the high online viewership, physical attendance was lower than anticipated, with police estimating around 45,000 attendees and Hybe, the group's agency, reporting approximately 104,000. This discrepancy underscores the growing impact of digital platforms in the music industry.