BBC Proms 2026 Reports Record Digital Audience Figures

According to Gramophone, the BBC Proms has achieved unprecedented digital audience numbers for its 2026 season. The organization noted 8.3 million streams on BBC iPlayer and BBC Sounds, while content related to the Proms amassed 65.8 million views on BBC's social media channels. The Last Night of the Proms recorded 505,000 live plays, marking a 12% increase from the 450,000 plays in 2025. Overall, 10.2 million viewers tuned in to Proms broadcasts on television. These statistics reflect a rise in both streaming and social media interaction for the classical music festival, with the Last Night broadcast showing significant year-on-year progress. The data encompasses all BBC digital platforms, including iPlayer, BBC Sounds, television broadcasts, and social media.