Athletics Designs New Website for Guild Education Platform

The design agency Athletics has completed a new website for Guild, a career and education platform. Athletics integrated Guild's updated brand identity, originally developed by COLLINS, into the digital interface. The project required addressing the needs of multiple user groups, including employers, educational partners, and adult learners, while maintaining a cohesive narrative. Karthik Chandhramoulie, Guild's Senior Director of Marketing, commended Athletics for delivering a functional and scalable site aligned with the brand launch. The website features modular components for storytelling, such as imagery, headlines, and data displays, which create an interactive scrolling experience. A member spotlight section allows visitors to explore multiple student profiles on one page, incorporating various media formats. Athletics utilized full-bleed photography of actual employees to highlight individual journeys. Animated radiating forms serve as visual metaphors for talent amplification. Additionally, micro-interactions were implemented to suggest upward progression, reflecting learner development. This project demonstrates Athletics' twenty years of expertise in digital design.