ARTFEED — Contemporary Art Intelligence

Art But Make It Sports: Instagram page compares World Cup moments to art history

digital · 2026-07-06

The Instagram page Art But Make It Sports, with nearly 300,000 followers, has been covering the 2026 FIFA World Cup by juxtaposing iconic match moments with artworks from medieval to contemporary art. Recent comparisons include Norwegian fans celebrating victory over Brazil resembling Alma Thomas's 1968 abstract painting, Jude Bellingham's double against Mexico compared to Sybille Bergemann's 1986 photo of the Marx-Engels monument in Berlin, and a France-Paraguay action matched with Lorenzo Ghiberti's early 15th-century panel. Founded by LJ Rader in 2021, the page covers various sports, notably NBA, and has expanded to international competitions. In March 2026, Chronicle Books published a book based on the project.

Key facts

  • Art But Make It Sports has nearly 300,000 followers on Instagram.
  • The page compares sports moments to artworks from medieval to contemporary art.
  • Norwegian fans' celebration was compared to Alma Thomas's 1968 Untitled.
  • Jude Bellingham's goal was matched with Sybille Bergemann's Das Denkmal from 1986.
  • A France-Paraguay action was linked to Lorenzo Ghiberti's San Francesco che riceve le stimmate.
  • The project was created by LJ Rader in 2021.
  • It covers sports like NBA, tennis, hockey, women's basketball, baseball, and World Cup.
  • A book by Chronicle Books was published in March 2026.

Entities

Artists

Institutions

  • Art But Make It Sports
  • Chronicle Books
  • NBA
  • New York Knicks
  • Loggia dei Lanzi

Locations

  • Berlin
  • Germany
  • Florence
  • Italy
  • United States

Sources