Art Basel Director Maike Cruse on the Fair's New Direction

Maike Cruse, director of Art Basel, discusses the fair's recent strategic shifts in an interview. Over the past years, the focus has been on stronger profiling of Art Basel, both content-wise and through deeper integration into the city of Basel. A key initiative is the reconceptualization of "Parcours," featuring site-specific installations and works along Clarastrasse near the fairgrounds. The third edition of this reimagined Parcours is currently taking place. Cruse emphasizes the importance of being present in Basel to experience the fair's unique atmosphere.