APICCAPS Unveils KINDNESS Campaign at ModaLisboa Under PRIORITY Theme

At ModaLisboa, the Portuguese footwear sector, represented by APICCAPS and its Portuguese Soul initiative, unveiled the KINDNESS campaign under the theme PRIORITY. This initiative advocates for compassion and mindfulness as a counter to global strife and digital excess. Cláudia Pinto, the Communication Director of APICCAPS, remarked that KINDNESS resonates with the event's focus, highlighting the industry's dedication to sustainability and mindful consumption. The exhibition showcased generational leather craftsmanship and slow-made footwear, positioning Portuguese footwear as a solution to fast fashion. Established in 1975 in Porto, APICCAPS champions Portugal's footwear industry, fostering modernization while safeguarding artisanal traditions. KALTBLUT Magazine covered the event, with photography by Alexandre Azevedo, sponsored by CANON.