ARTFEED — Contemporary Art Intelligence

Animated Short Film 'Hill's Poochini' Addresses Pet Obesity Through Canine-Human Bond

digital · 2026-03-25

Released on October 6, 2021, the animated short film 'Hill's Poochini' explores the relationship between a dog named Poochini and his owner Camilla. Created as a public service announcement about pet obesity, the production was directed and produced by Bipolar Studio, with writing and production also handled by the studio. The film's music and sound design were provided by Zelig Sound, while the project was developed for the agency Red Fuse, VMLY&R. The work presents an emotional narrative that highlights responsible pet care through animation.

Key facts

  • The short film 'Hill's Poochini' was released on October 6, 2021
  • It focuses on the bond between a dog named Poochini and owner Camilla
  • The film serves as a public service announcement about pet obesity
  • Bipolar Studio handled direction, writing, and production
  • Music and sound design were created by Zelig Sound

Entities

Artists

  • Bipolar Studio
  • Zelig Sound

Institutions

  • Red Fuse, VMLY&R

Sources