Alexander McQueen and Mulberry Return to London Fashion Week as Five Spring 2027 Trends Emerge
After a 25-year hiatus, Alexander McQueen made its comeback at London Fashion Week, presenting a show that emphasized sharp tailoring and elements of dark romanticism. Laura Weir, the CEO, described the brand's transition from Paris as "quite a big deal." Creative director Seán McGirr incorporated devil horns and lace corsets into the designs. Meanwhile, Mulberry returned after a nine-year absence, showcasing Christopher Kane's inaugural collection that highlighted the Baywater bag and leather goods. Weir stressed the importance of revitalizing London Fashion Week to promote British design and creativity. Elektra Kotsoni pointed out the "messy girl" aesthetic as a significant trend, while "gardencore" was showcased by Erdem and others. Trends such as the modern goddess and orange color palette, along with ballet influences, also emerged in upcoming collections.
Key facts
- Alexander McQueen returned to London Fashion Week after 25 years, having previously shown in Paris.
- Creative director Seán McGirr brought the brand back to its roots with a runway of devil horns, lace corsets and chainmail skull dresses.
- Mulberry returned after a nine-year absence with Christopher Kane's debut collection centring around the Baywater bag.
- Laura Weir, CEO of the British Fashion Council, called the return "quite a big deal for us" and said the mission was to "re-platform London Fashion Week as not only a home for British design, but an engine for creativity and commercial growth."
- Elektra Kotsoni, deputy director for Vogue Business and Vogue Runway, identified the "messy girl" aesthetic as the number one trend, a reaction to the "clean girl" and quiet luxury aesthetics.
- The "gardencore" trend was channelled by Erdem, Yuhan Wang, and Bora Aksu, with aprons, waterproof materials and trench coats on the runways.
- Orange was the big colour trend for next year, featured by Mulberry, Justin Cassin, Enny Atelier and Vin + Omi.
- Ballet emerged as a trend for 2027, with Edeline Lee's show featuring models en pointe in a transformed school sports hall.
Entities
Artists
- Alexander McQueen
- Seán McGirr
- Christopher Kane
- Laura Weir
- Elektra Kotsoni
- Chopova Lowena
- Sinead Gorey
- Conner Ives
- Erdem
- Yuhan Wang
- Bora Aksu
- Pauline Dujancourt
- Justin Cassin
- Enny Atelier
- Vin + Omi
- Edeline Lee
- Kylie Jenner
- Timothée Chalamet
- Christopher Nolan
- Roberto Bolle
- Francesca Hayward
Institutions
- Alexander McQueen
- Mulberry
- British Fashion Council
- BBC
- Vogue Business
- Vogue Runway
- Chopova Lowena
- Sinead Gorey
- Conner Ives
- Erdem
- Yuhan Wang
- Bora Aksu
- Loewe
- Dujancourt
- Justin Cassin
- Enny Atelier
- Vin + Omi
- Edeline Lee
- Vogue Italia
- La Scala
- Royal Ballet
- Armani
- Chanel
Locations
- London
- United Kingdom
- Paris
- France
- Ancient Greece
- Spain