Air Platform Launches Major Update on March 24 with AI Features for Creative Teams
Air, a New York-based creative operations platform, released a significant update on March 24, introducing new AI-powered features designed to assist rather than replace creative professionals. The update includes a context layer for brand training, AI agents for task automation, and a canvas for final human review. Co-founder Shane Hegde emphasized that the platform aims to give creatives control over automation decisions. Air is used by over 250,000 people across 3,000 businesses, including Google, CAA, Mars, JPMorgan, and agencies like Saatchi & Saatchi. The update is free to all users, with a relaunched free plan available.
Key facts
- Air released a major update on March 24, 2024
- The update includes AI features: context layer, agents, and canvas
- Air is a creative operations platform based in New York
- Over 250,000 users across 3,000 businesses use Air
- The platform is designed to assist, not replace, creative teams
Entities
Institutions
- Air
- CAA
- Mars
- JPMorgan
- Saatchi & Saatchi
Locations
- New York