AI-Designed Character Branding for Murami by Daria Tkachenko

Daria Tkachenko developed a brand identity for Murami that merges human character design with neural networks. This initiative employs AI to create a wide range of graphic assets while ensuring a cohesive aesthetic focused on lively and expressive characters serving as brand representatives. Acting as a digital collaborator, AI accelerates the design process, generating numerous poses and expressions that would typically require weeks of manual drawing. The illustrations are grounded in simple geometric shapes, complemented by a color scheme of pastel shades outlined in dark hues. This system is utilized across various digital platforms, product packaging, and corporate merchandise, featuring custom typography that contrasts with the cartoonish visuals. The project is displayed on Behance.