AI and Family Collaboration Produce Minecraft Music Video
On September 18, 2025, Sascha Kuntze, Chief Creative Officer of BBH Singapore, created an AI-assisted music video inspired by Minecraft from his home. The project began as an experiment in AI music production and evolved into a visual piece, developed during late-night sessions. Kuntze collaborated with his three children, who provided expertise on the game to ensure authenticity, including appearances of characters like piglins, zombies, ghasts, and rangers. The creative process involved briefing and iterating with AI algorithms, similar to his professional work but with machine assistance and chance discoveries shaping the outcome. This initiative blends professional craft, AI tools, and children's imagination, highlighting how blurring boundaries between work, play, and generations can foster innovative creative projects. The video serves as a tribute to Minecraft, demonstrating the potential of integrating family input and technology in design and storytelling.
Key facts
- Sascha Kuntze, CCO of BBH Singapore, led the project
- The music video was created on September 18, 2025
- It was produced from Kuntze's home using AI assistance
- His three children contributed as Minecraft consultants
- Characters like piglins and zombies appear in the video
- The project started as an AI music production test
- Creative direction involved prompting and steering AI algorithms
- It combines professional skills, AI, and children's imagination
Entities
Artists
- Sascha Kuntze
Institutions
- BBH Singapore
Locations
- Singapore