Agorà Platform Connects Italian Digital Art to Global Markets at Videocittà 2026

Videocittà, the Vision and Digital Culture festival founded by Francesco Rutelli, returns to Rome's Gazometro from July 10-12, 2026, with the theme Watercult focusing on water and environment. Alongside it, Agorà, the professional platform for internationalizing Italian digital creativity, enters its sixth year. Directed by Guido Airoldi, Agorà has facilitated over 1,400 strategic meetings and nearly 20 international co-productions since 2020, connecting Italian talent to New York, Riyadh, and Madrid. For 2026, Agorà expands to 21 countries and 44 international decision-makers, making Rome a hub for digital arts. The festival's art program, curated by Damiana Leoni and Rä di Martino, features video art by Adrian Paci, Cecilia Bengolea, Monira Al Qadiri, and Shahzia Sikander on the Gazometro G3 terrace. Agorà operates as a boutique marketplace with B2B meetings, pitch sessions, and studio visits. Airoldi, also Chief Growth Officer at Casta Diva Art & Show and project leader for CO-VISION, emphasizes AI's transformative role in creative production. The platform addresses the climate crisis of Rome's pine trees with VR footage from the Castelporziano estate. Notable past successes include collaborations with Sónar and exhibitions at Art Basel.