Adler's 3D Social Platform Enhances Focus Art Boom 2022 with Immersive VR Experience

Adler, a social networking service specializing in stereoscopic spaces, provided an innovative 3D viewing experience at Focus Art Boom 2022. The platform allows users to create and share three-dimensional environments called '3D messages' or 'small rooms' where they can upload photos and videos, arrange them within customizable virtual spaces, and view content from 360-degree perspectives. Users can personalize these spaces with various themes and access them through any device without requiring app installation. Adler features a '3D Profile' for organizing user-created rooms and a '3D Feed' for discovering others' creations. The platform includes avatar-based navigation, enabling real-time chat and interaction while exploring content. At Focus Art Boom 2022, held from September 1-4, Adler implemented its VR Project to showcase works by four artists: Joonhong Min, Tatsuya Tanaka, Ching-Jung Chen, and Ellen Sheidlin, who work across painting, sculpture, and video. Visitors could access these artists' pieces through QR codes or links, using mobile devices or VR equipment to transition from physical reality into immersive artistic environments. This technology aimed to expand audience reach and enhance viewer participation, allowing fair attendees and remote users to experience the exhibition as virtual visitors. The project demonstrated how 3D display capabilities can transform art engagement beyond traditional social media limitations of static images and brief videos.