Active Theory Launches Santioni Spirits' Notturno WebGL Experience, Wins Awwwards Site of the Day
Active Theory has unveiled the Notturno Experience, an innovative digital platform showcasing Santioni Spirits, a luxury brand. This interactive journey features a comic-inspired story in which a hooded figure navigates through an atmospheric landscape, entering a structure designed to resemble the brand’s cork. The striking visuals include a cathedral under a crimson sky and a saint engulfed in swirling black ink. The design combines deep red, black ink, and cool blue accents, with typography merging Art Deco and comic styles. The project won Awwwards Site of the Day on October 5 and FWA of the Month for August.
Key facts
- Active Theory launched the Notturno Experience for Santioni Spirits, a new luxury spirits brand.
- The WebGL experience is comic book-inspired and follows a hooded saint through an illustrated brand universe.
- The narrative includes a white cathedral colonnade, a black ink vortex, and a portal of thick red fluid.
- The color palette is blood red and ink black, with cold blue for the saint's robe and cocktail glass.
- Typography combines Art Deco poster style with comic lettering, featuring the brand mantra CHILL YOUR SPIRIT / SHAKE YOUR SPIRIT / POUR YOUR SPIRIT.
- The site uses a comic-frame system with scrollable panels, full-bleed frames, and a 'HOLD & MOVE' interaction.
- Active Theory used Midjourney for storyboarding, Hydra for live tuning, and Plan8 for the original score.
- The voiceover was first processed through ElevenLabs, then re-recorded by a comedian.
- The Notturno line opens with three spirits, and the site is Santioni's introduction to the world.
- The project won Awwwards Site of the Day on October 5 with a jury score of 8.09, and FWA of the Month for August.
Entities
Institutions
- Active Theory
- Santioni Spirits
- Midjourney
- Hydra
- Plan8
- ElevenLabs
- Awwwards
- FWA